Don't Forget About Offline Advertising

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the

e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

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Adwords, Affiliate Marketing And Cashing In On The Xmas Spend

The biggest Xmas spend online ever.

It stands to reason that each year more and more people get online. More of the people online begin using their credit cards to shop online and more of these shoppers realise the great convenience that shopping online offers. So they start to spend more on a wider variety of products and / or services.

So when Xmas comes around it makes more sense than ever to do the shopping online from the comfort of their home. They avoid the crowds, the traffic, stay in the warm, comparison shop, read online reviews and then get exactly what they want and get it cheaper too.

You can tap into this huge spending surge right now by utilizing Google Adwords and Affiliate schemes.

Things have changed at Google HQ when it comes to Adwords you can no longer link directly to an affiliate site.

You may now wonder how you can make any money with Adwords and affiliate schemes.

As it goes the change in policy at Adwords had zero effect on the most profitable affiliate promoters. In fact for the smart ones and even the not so smart ones it actually increased their profits!

How? well it's simple.

The smart affiliates didn't send their prospects directly to an affiliate site anyway. Instead they constructed their own site on which they presold the product or service they were promoting. By presell I mean they softly emphasised the benefits of the product, showed mouth-watering pictures, made comparisons to other similar products to emphasise the benefits of the product they were promoting. In essence they wrote a favourable, and what appeared to be an unbiased review.

You can do exactly the same. You don't need a full site just a single landing page will do. You could even have a page for each affiliate product you're promoting on the back of one of your existing sites.

The single biggest thing to keep in mind when you do this is that you must not go for the hard sell. Try to be unbiased and if there are bad points to the product you're promoting via Adwords be sure to mention them.

In fact I'd go so far as to say, make sure you list something you're not happy with.

I know that sounds nuts but it will give your review much more credibility than if you gushed overly enthusiastically about how great this product is.

Mention a bad point or a minor irritation but then be sure to follow with a major good point or qualify why exactly you didn't like this one feature.

What should you promote?

You need something either with a good conversion or a high commission. Preferably both. You also need to find low cost keywords and lots of them if possible. That goes for anything you promote really.

Consider what people will be buying this Xmas. What has the largest price tag but is still in high demand?

Ideally stay away from the obvious e.g. ipods, Xbox's etc there will be too much competition and so to high a click cost.

In conclusion the method of promotion mentioned above has served many people well and in fact resulted in, believe it or not, an annual six figure income for more than one lucky affiliate marketer.

Get your Adwords Xmas campaigns running now. Each day you hold of on starting your Xmas Adwords campaigns you loose money.

http://7sformula Pay Per Click Software PPC Accelerator that will source, build, edit, format and manage massive Pay Per Click keyword lists fast through one easy to use interface.

10 Steps to Successful Selling on eBay

So you want to be a successful seller with your own eBay business, do you? Here's a simple, ten-step path to eBay enlightenment.

Step 1: Identify your market. Take a while to sit and watch for what sells and what doesn't out of the items you're interested in. Any market research data you can collect will be very useful to you later on. You'll probably see the 'sweet spots' quite quickly - those one or two items that always seem to sell for a good price.

Step 2: Watch the competition. Before you invest any money, see what the other sellers in your category are up to, and what their strategies are. Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.

Step 3: Find a product: Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are - don't be afraid to ring round quite a few to get the best deal. If the eBay prices you've seen are higher than the supplier's, then you're set.

Step 4: Start small: Don't throw thousands at your idea straight away - get started slowly, see what works and what doesn't, and learn as you go. Remember that it's very cheap to try out even the craziest ideas on eBay, and who knows, they might just work!

Step 5: Test and repeat. Keep trying different strategies until you find something that works, and then don't be ashamed to keep doing it, again and again. The chances are that you've just found a good niche.

Step 6: Work out a business plan: A business plan doesn't need to be anything formal, just a few pages that outline the market opportunity you've spotted, your strategy, strengths and weaknesses of the plan and a brief budget. This is more for you than it is for anyone else.

Step 7: Invest and expand: This is the time to throw money at the problem. Buy inventory, and start spending more time on your business. Set a goal number of sales each week, increasing it each time.

Step 8: Make it official: Once you've made a few thousand dollars worth of sales, you should really register yourself as a business. Don't worry, it's not expensive or hard to do - a lawyer is the best person to help you through the process.

Step 9: Automate: You'll probably find that you're writing the same things again and again in emails or item descriptions. This is the time to give up on the manual method and turn to automated software that can create listings for you, and respond to completed auctions and payments with whatever message you provide.

Step 10: Never give up: Even when it looks like it's all going wrong, don't stop trying until you succeed. If you keep working at it then you'll almost always find that you make a real breakthrough just when things are starting to look desperate.

Resources Box:

Jason James is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions.

eBayBusiness.net Featured Article Reprint Rights:

This article comes with full giveaway rights. You may offer it as a free bonus on your website, or as a way to entice visitors to subscribe to your ezine. This article may be given away freely as much as you like!

10 powerful secrets adsense ( Part II )

Tip #6: Use Fewer Links

This secret revolves around mathematical probability and common sense. If you have 25 links to other webpages on your page, and only 5 of those links are AdSense ads that pay you, chances are pretty good that you visitors will click on the links that do not pay you.

Having too many links that do not pay is even more damaging to your CTR than having too much content on the page.

Placing your AdSense ads at the top will help some, but you are still going to lose a lot of traffic by giving your visitors the option to click away via a link that doesn't pay.

So how can you deal with this challenge?
1) You can put the non profitable links at the bottom of the page
2) Each link should open in a new browser using the html target="_blank" tag

Tip #7: The Fewer Ads the Better

When Google raised the ad block limit from one per page, to two, and then later to three, many marketers decided it would be a good idea to go ahead and max out the number of ad blocks on their pages.

That was not a good idea and many of these marketers have suffered from it.

It is important for you to remember that when you publish Google AdSense ads on your pages, Google is effectively syndicating their Adwords ads, which is a pay-per-click advertising network.

What that means is the ads at the top of the page are there because the advertisers for those ads are paying more (for the better placement) than the advertisers with ads at the bottom of the page.

What this means to you is if you max out the number of ad blocks on your page, you will go from having 4 ads to having 12 ads. This is assuming that you are using the large rectangle ad block. The math: 4 ads per ad block and 3 blocks equals 12 total ads.

At first glance you might consider this to be a good change, one that should be more profitable for you, right? After all, the more ads you have available the more chances you have of getting a click. Seems to make sense, doesn’t it?

Actually, it is not a good thing for you because it can very easily and very quickly cut into your profits.

Why?

My tests in this matter have shown us that not only do we get fewer clicks the more ads we have on a page, but we also earn much less for every click that we do get.

we decided that this only makes sense.

If the top ad on your page pays you $0.50 per click, there is a very good chance that the bottom 4 all pay less than $0.15. In essence, by increasing the number of ads, you are trading higher-priced (higher paying) clicks for lower-priced (lower paying) clicks.

We tested several pages of my own and decided that 4 ads is usually the golden goose. However, this is not a hard and fast rule that must be observed at all times. Occasionally, a 2 ad block pulls the best combination of earning-per-click (EPC) and click-through-rate (CPC) which is exactly what you want.

My advice is if you're using more than one ad block on your page, test that same page with just a single block and careful keep track of the results. Odds are you will make more money by decreasing the ads.

Tip #8: Sell the Click…Carefully and Creatively

Google policy strictly forbids you from writing out, “Click on the links below”. They do that to protect the advertisers, and to keep things fair for each advertiser. However, if you can “suggest” that your visitors click on the links (without actually saying it in print), your CTR will be greatly increased.

Many people have tried many methods of doing just this thing. Some have tried using arrows and other graphics that point to their ads, in the hopes of pulling visitors in, but, be warned, Google seriously frowns upon this type of behavior.

What they don't mind, however, is if an image appears next to your ad block, and if that image just so happens to catch the eye, well…

More subtle, but still highly effective, is to have an unrelated image sitting next to your ads. For example, if your page is about a particular magazine, you may want to include a photo of the editor of that magazine next to the ads. The photo of this editor will naturally draw the eye toward it. At the same time, Google wouldnot mind this photo being there because it directly relates to the content of the ad.

Another way to “sell” the ad is to place the article below the ads and below the fold so that the visitor does not see immediately see it. Now this is highly aggressive and may cause trouble for you with Google, so use at your own discretion.

If you want to be less aggressive, make sure you include plenty of resources in the article below the ads. Keep in mind what we discussed earlier that the more content and links the lower your CTR will be. In this case, it is very good advice to test, test, test.

The last tip for this section is so simple and easy to use it is nearly insane. When you write your paragraph or two of content, make sure you end the last sentence of the last paragraph with an ellipse.
Like this …

Generally speaking, when people begin reading something they want to finish it. By leaving them hanging with the ellipse, you are inviting them to click on the link to read the rest of the content. It makes it appear as if the article continues on one of the pages being linked to, and many times they will click on the link just to get to the rest of the content.

Tip #9: Avoid the "Advertise on this site" Program

Sometimes what is good for someone else is not good for you. This is one of those occasions.

Google's newest enhancement to their Adsense program is the “Advertise on this site” program. We hate it, and we suggest you not use it.

Here's how it works:

By allowing "OnSite Advertiser Signup" on your sites, Google automatically
posts a link at the top of all your ads. The premise is that a potential advertiser will visit your site, decide they want to advertise on your site, and click that Google link to signup.

On the surface it sounds like a good idea. But when we tested it, it cost us money to tune of a 9% drop across the board.

We're not sure what caused this but we do have my suspicions:

First, it was another link on my sites. As mentioned above, the more links you have, the less money you make. And in this case, the only way to be paid through this link is if someone actually fills out the form and signs up. That does not happen very often, if ever.

The second reason we feel this “enhancement” cost us money is that the ad itself makes my other ads look less like resources and more like ads. It's bad enough that Google still puts that unsightly and annoying "Ads by Gooooooogle" line across the top of your ad block, but adding another "Advertise on this site" link right next to it really pushes it over the edge. People hate advertising when it is in their face. What do they do? They leave. Fast.

Third, very few advertisers, at least those who are serious, are going to be willing to agree to advertise on your site and your site alone. It is simply not good business to be tied to one site (even if that site belongs to you) and most people will not agree to that. We know we would never agree to participate in something like that, something that restrictive. We can’t blame others for not wanting to do it either.

Most of the people we have talked to have also experienced a decline in earnings when the ad appeared on their sites. If you have it on your pages, you should consider dropping it.

"OnSite Advertiser Signup" is activated by default at Google. Unless you tell them you do NOT want to participate in the program, they will turn it on.

It is easy enough to check and to fix. Log in to your Adsense account and click on the "My Account" link. Scroll down to the bottom and look for the line that says: OnSite Advertiser Sign-Up. Make sure this says "You are not currently subscribed to Onsite Advertiser Sign-Up". If it doesn't say that, click the "Edit" button and unsubscribe.

Now, it may take a few days (perhaps longer) for the code to update across all of your pages, but eventually it will vanish, and hopefully your profits will increase.

Tip #10: Get Indexed in The Search Engines.

The best way to get indexed and crawled by search engine bots is by getting links from other websites that are already indexed in the search engines. Then when the search engine bots will crawl the site that is pointing to your site it will notice the link to your site and after a few days will start crawling your site and pages.

There are a lot of ways to get links from other sites and I will mention a few
1) Link exchange with other websites that are on the same theme as your site (link exchange done wrong can get your site ban by search engines)
2) You can submit your sites to search engine friendly directories.
3) You can write articles and submit them toy article directories
4) You can use companies that their expert is linking for example http://www.text-link-ads.com/

There are a lot of other ways to gain links to your sites, the above are very easy to use and implement. Of course you can outsource the link building tasks if you, as we do!
Links is one of the most important things to get to the top of the search engines, if done correctly.


Last Thoughts:

The key to dramatically increasing your profits through Adsense is in the numbers. The only thing separating you from a $20 a day profit and a $200 a day profit is the numbers. If you do more of what you are already doing, the numbers will take of the rest.

But be intelligent about it, too. Be smarter than the next person. Set up and then use your Procedures. Make that Goal List that we explored earlier and then achieve those goals, one at a time. Outsource when it is the smart thing to do. Never be afraid to ask for help.

This business is about volume. You should ask yourself as often as possible, “How many markets are you going into this month?" Your answer to that question, more than almost anything else, will determine your success.

Once you know how many markets you want to open in a given month, sit down and plan out each step that must be taken in order to make that goal happen.

Use the assembly line method we spoke of earlier. Do your work in batches rather than one site at a time. Find good people who can help you with keyword research, website design and maintenance, and other tasks.

Keep a close eye on your results from each site or page. When you notice something has changed, increase or decrease in profits, get in there and try to track down the problem. Testing is the key to success in this business, and it is not something that you only have to do one time and then forget about it. Testing your sites, testing your content, your keywords, your key phrases, all of that is crucial to you staying on top.

IMPORTANT THINGS TO KEEP IN MIND:

There are many tips and tricks that you can use to improve your profitability with Adsense, but it is never a good idea to get too far away from the basics either.
For that reason, we have included here some of the more general aspects of using Adsense in order to maximizing its overall effectiveness.

When your content changes, so do your ads.

The technology behind Google AdSense goes beyond simple keyword or category matching. In essence, they try to understand your content and deliver ads that are relevant to specific pages, automatically, no matter how many thousands of pages your site may have, or how specialized or broad your content. With that being the case, as your content changes, Google's ads change to match.

What that means to you is that if you go changing your content too much; do not be surprised if the ads change as well.

And while many people complain about Google, they do offer some very useful safeguards which you may want to explore.

• Competitive ad filters. You can block competitive ads, or other ads you want to keep off your site, simply by telling them which URLs to block.
• Ad Review. Before ads appear on your site, they're reviewed using a combination of human and automated processes. The review process takes into account a variety of factors, including the quality of the ad and whether it's suitable for all audiences.
• Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
• Choose your own default ads. In the unlikely event that Google is unable to serve targeted ads on your page, they offer you the option of displaying a default ad of your choice. This ensures that your advertising space is always being used as effectively as possible.

Customize ads to complement your site.

Google offers you a lot of choices when it comes to design. While it is better to stick with the more traditional look, you can, if you wish to experiment or test, choose something else. They offer over 200 colors and 24 pre-set color palettes—you can create and save your own custom palettes using a simple point-and-click color selection tool.

One thing you simply must do is track your earnings with online reports.

You can monitor your ad performance with customizable online reports that offer details like the number of page impressions, clicks and click-through rate.

You can track the performance of specific ad formats, colors, and pages, which can help you, identify trends quickly. These reporting tools let you group your pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, category and more.


Track your results online.

You can track the number of queries, clicks, click-through-rate—as well as your Adsense earnings—via a web-based account which you can easily update at any time.

As we said, this may not be for everyone, but for many marketers, this is a good option to look into. It offers a lot of perks.

We hope this guide has been useful to you. The only way that it will really be useful, however, is if you use the information contained within.

Now, please understand that some of the techniques that we have included in this guide may be too aggressive for you. Using them may make you nervous. If that is the case, you should avoid using them or try to modify them in such a way that you can sleep at night. There is nothing worse than being nervous over a business matter or a matter of conscious.

It is your job to maximize your site and to make it profitable, but do that within your own comfort zone.

We wish you all the best of luck.

Roy Oron, Maayan Marzan & Secret Partner.
AdsenseWealthempire.com