Writing Product Reviews

Product reviews are one of the big mainstays of the affiliate site; in this lesson we're going to over Writing Product Reviews.

A review is usually a more effective promotional tool for affiliates than a full-blown sales page because it gets past your readers natural defenses - with a review you're no longer a salesperson, you're a friend who is looking out for the reader’s interests, recommending particular products or warning them away from bad products.

Reviews tend to follow a particular formula on affiliate sites: generally, you will take one or more affiliate products in your market and write a bit about the product from a “critical” perspective. Once you've imparted your honest opinion to your visitors you then invite them to learn more by clicking through to the merchant site - through your affiliate link, of course!

Types of reviews

1. The brief overview review:
   You'll see these types of reviews very often when you're looking at other affiliate sites. They're very brief reviews - perhaps only one or two paragraphs - with a star rating (or some other kind of rating), a product image, and a link to the merchant site. Often there will be a number of these reviews on one page, so readers can see with one glance which products get the highest ratings and which products the affiliate really doesn't recommend.
   
   
   
   This is a very conventional structure for affiliate reviews simply because it is highly effective, for the following reasons:
   • The descriptions are brief; they don't really answer all the questions that visitors might hold about the product, making the readers more likely to click through to the merchant site to learn more.
   • It's clear which product is most highly recommended; Visitors can see which product is "best" with the star rating, although they only briefly know why; again, this makes them more likely to click through to learn more about the highest rated product.
   • They keep your attention. Visitors are more likely to read these brief reviews than to wade through a full-page review. At this stage they are likely to be "just browsing" and getting a feel for what's available in the marketplace; their attention span is short, and a brief review gets right to the point.
   When you're creating these review pages, make them credible. Don't write reviews that are just like promotional spiels - try to be honest (or at least appear honest!). Write about the good and the bad. Don't give every product you review five stars - this doesn't look realistic; If you do only end up listing "highly recommended" products, explain this to your readers - say (for example) that you only recommend top quality products, and you don't bother listing the rest.
2. The full-page, comprehensive review:
   This is the kind of review a lot of us would be tempted to write, because it's the kind of review that we enjoy reading. This review goes into all the details: all the features, all the benefits, the good points and the bad points, complete with oodles of product photos or screenshots.
   These types of reviews can be successful in certain circumstances. They can be great as landing pages for pay-per-click, and for grabbing targeted natural search engine traffic that is specifically looking for reviews of a particular product.
   In general, however, full reviews don't end up being as successful as short reviews, because you don’t end up doing as good a job of selling the product as the merchant’s sales page does.
   When you write such a long, in depth review, the reader doesn’t feel they need to click through to the merchant’s website - they feel that they can make an informed decision after reading what you have to say in your review.
   This is good for you if your review is written so well that it outperforms the current sales page that the merchant has - in this case you may even be able to request that the merchant allows you to link directly to the payment page as there is no need for the reader to read through the merchant’s sales page after reading your in-depth review.
   The big problem with writing a long review is that the reader may not choose to click on your affiliate link to visit the merchant’s product. They may simply read your review, and then browse other products, then when they go to purchase, they may not end up going back to your website to find the product, they will most likely just Google it and go direct to the merchants website, bypassing your affiliate link.
   Or else in reading your review they may decide that the product isn't really what they're looking for. They don't click through to the merchant site, so the merchant has no opportunity to counter whatever objections your visitor might have.
   Alternatively, your review may miss an aspect of the product that your visitor was largely interested in, and they might leave your site thinking that the product doesn't meet their needs, even though it might.
   Basically, unless they're handled with care, comprehensive reviews do not encourage readers to click through to the merchant site. And as an affiliate your primary job is to get your visitors to click through to the merchant site, and then let the merchant do the convincing! Unless they have a poor landing page of course, then you’ll want to opt for a more in-depth review.
   Here's an example of a full-page review that is handled well.
   
3. The feature list review:
   We've all seen these kinds of reviews: Less like an actual review that expresses an opinion, and more just like a comparison of various features, often presented as a grid with lots of ticks, crosses or information under various boxes. Be very careful when constructing a chart like this that you don't turn people off a particular product unintentionally by giving it a whole bunch of crosses. A lot of charts you see will be obviously oriented towards a particular product, and the "features" will reflect the features of the most highly favored product, while ignoring the features that it's obviously lacking.
   This is a nice tactic to use to gently sway your visitors towards a particular product whilst maintaining the impression that you're unbiased yourself. It also prevents your visitors suffering from "analysis paralysis" - it's very hard to make a decision to click on something when there's no obvious "best option". What you have then is a reference, not a marketing message.
   
   
   
   Of course, you could also create the definitive feature comparison chart for your market, and attract links by being such a good reference!

Idea: The negative review

Don't underestimate the power of reverse psychology when it comes to writing reviews. Often "negative" reviews can do as well, if not better than more enthusiastic reviews of a product.

By "negative" we don't mean that you should completely bag the product: "This product is a complete waste of time and money, don't purchase it ever!" (Although you may want to try that at some point). Be a bit craftier: people are always interested in negative reviews of products, and if you can gain their attention with a negative slant and then turn it around slightly to show the product in a more positive light, then it can work quite well.

As an example, we once posted a review on the Affilorama blog outlining why Affilorama wouldn't be recommending a product that had recently been launched following a great deal of hype. Many affiliates had jumped on the promotion bandwagon and were promoting the life out of this new product, but there was a problem with this: none of the affiliates had actually seen the product. The merchant had refused to give out review copies of the product to super-affiliates so that they could try it before they promoted it.

This typically wouldn't be a problem for most experienced affiliates, who would be well versed in the art of an educated bluff, but in this instance we posted our review under the headline "Why I won't be promoting XX product", then proceeded to talk about how we hadn't actually seen the product and therefore did not feel comfortable recommending it (particularly at the price they were asking!).

We talked about how it was possible the product could be quite good, particularly if it followed in the footsteps of another product the merchant had previously created, but we also said that, if the product was like some of the other products from the same merchant, it could well be a terrible product.

The article was made more effective by telling the reader that, in any case, if they did decide to purchase the product, they could do so through Affilorama's affiliate link and thereby earn themselves some juicy bonuses provided by us, just in case the product itself didn't measure up.

For a review that said basically nothing about the product, almost going so far as to present it in a negative light, this review generated thousands of dollars in sales. Don't underestimate the ability of a negative review to grab your readers interest and get them clicking through to the merchant site!

(You can read the entire review here: Why I’m not endorsing PPC Classroom)

Do you actually need to have used the product in order to review it?

The short answer is: it certainly helps; having actually used the product gives your reviews an air of credibility. If you're reviewing high-priced products, however, it’s understandable that you won't want to spend hundreds of dollars just to gain some review fodder.

There are ways around this: if you're promoting information products like software or eBooks, many merchants will provide free copies of their products to affiliates if you ask nicely. You can try emailing the affiliate program manager for the site, or (even better) jumping on the telephone and talking to them in person. If you've got a good track record as an affiliate and you can demonstrate that you're able to make sales for them, they'll probably be happy to give you a free copy. If this is your first experience as an affiliate, make sure your website is looking tidy and promising before you contact them.In this case definitely consider using your wit and charm on the telephone - it shows you're serious, and it's much harder to refuse someone on the phone!

There are some merchants who won't provide free copies to affiliates no matter what their credentials are, so don't be too offended if you get knocked back.

If all this seems like far too much hassle, you might try bluffing your way through a review, particularly if the review is just a short one. Remember that your goal is to just arouse enough curiosity in your visitors to get them clicking through to the merchant site - you don't need to go into a lot of detail.

Tips for bluffers

1. Take a look around the Internet at what other people are saying in their reviews.
2. If it's a product that's also available on sites like Amazon.com (where people can write reviews of the product when they've purchased them) take a look at their reviews too: often these reviews won't be biased like an affiliate's review and can give you an insight into any truly good or bad things about the product.
3. Go through the sales page for the product and extract some points from this. Be careful not to copy word for word from the sales page, since that's where you'll be sending your visitors if all goes according to plan!

General tips for reviews

• You might want to focus on writing reviews for affiliate products, but don't neglect the other products available in the market. If your visitor is already familiar with the products available, warning bells might start ringing in their head if you don't even mention them. A nice trick is to give somewhat less than glowing reviews for these other products, and then at the bottom of these reviews point towards products that you recommend more highly.
• You may also wish to try to promote two products on your review pages by claiming that the number 2 product is the best value for money, or the best at some other category that you could create for it, or by saying that it is an essential companion to go with the number 1 product that you recommended. You may even consider testing promoting both products as first equal. The downsides of these methods are that it can confuse the reader and they may not purchase either product as a result. This is something you need to test for yourself.

Lesson Summary

You can broadly classify reviews into a few different types:

• Brief reviews discuss the product very generally, give it a ranking and invite the reader to click through to the merchant site for more information. These can be very effective.
• Full-page reviews are good for the search engines, but don't tend to be so effective as the brief review. They give the prospect too much information and allow the prospect to make up their mind before clicking through to the merchant.
• Comparison chart reviews should also be used with care since a prospect might dismiss a product on the basis of its "cross" count. These can be skewed to smile upon particular products.
• Negative reviews can be quite effective. They arouse curiosity and get visitors clicking through to the merchant site to see for themselves.
• You can often get review copies of affiliate products from the merchant if you ask nicely.
• If you can't get a review copy you can bluff your way through a review by looking at other review, visiting unbiased (non-affiliate) review sites and checking out the product sales copy.
  http://www.affilorama.com

Determining the Value of Links from Link Renting

What is Link Renting?
Link renting is a means to ‘rent’ the popularity and traffic flow of another site – you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.

Many industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require heavy advertising or aggressive SEO techniques. Some niche websites may see an even greater ROI on smart link rentals since many of their competitors may not include link renting in their online marketing budgets.

Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

Most links are rented on a monthly basis with an option to renew at the end of the month. Some link prices can be as low as a few dollars a month whereas some can cost thousands per month.

There is no singular one-size-fits-all way to directly assume the value of a link. Most effective marketing has risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements:

1. Direct traffic from link renting
2. Viral effect of advertising
3. Effects of link rentals on search relevancy.

1. Direct Traffic from Link Renting:

Link renting can drive significant direct traffic. The first things you need to know are:

* what is the quality level of the traffic?
* how related is this audience to my product?
* how much traffic does the site receive?

What is the Quality Level of the Traffic:

Where does the bulk of their traffic come from? Someone recently asked about ePilot, the pay per click search engine, at Search Engine Watch forums. Andrew Goodman replied "The first question I would ask myself would be: 'where does ePilot's traffic come from?' Answer isn't clear? Then it would be no surprise that the so-called traffic doesn't convert to anything."

This same concept holds true with any site. If you do not see any quality inbound links that could indicate a problem: or they could get most of their traffic from pay-per-click ads. Whatever the case, if you are going to spend money renting links for traffic, make sure you know where their traffic comes from.

How Related is the Audience:

It will be somewhat of a guesstimate as to how exactly how related the traffic will be, but generally it is fairly obvious when something is on theme or off theme. Some things you may want to consider when determining traffic quality:

* What is the mood / mind set of their traffic? Related traffic may not be traffic that converts. At the 2004 Webmaster World Las Vegas Conference a speaker mentioned that a website about prom hairstyles may not be a good place to advertise prom dresses since girls do not usually look at prom hairdos until after they have already purchased their prom dresses.
* What product should I advertise? Sometimes it makes sense to send traffic to your home page while other times it is more logical to advertise a specific product because it is hot or more related to that particular audience.

How Much Traffic Does the Site Receive:

Most honest webmasters who sell ad space understand that the traffic they receive is a large part of their ad value and should have no problems giving you that information.

Some systems such as Alexa also track traffic, but their statistics can be inaccurate due to their limited distribution.. The best way to use such systems is not for traffic estimates but for comparisons between sites. Note that Alexa has a heavy bias toward webmaster resource type sites. Additionally other companies such as Hitwise may provide more accurate traffic statistics.

From the base traffic level there is a bunch more research you can do to determine how much traffic the site may bring:

* Who currently advertises on the site? You may want to ask them about their advertising experience. Some ad networks such as AdBright show past advertisers average cost per click and ad renewal rates.
* How many ads are on the page? Each additional ad will split up some of the traffic.
* Where does your ad sit? Ads that are tucked away in the footer or in common ad space may get less exposure and drive less traffic. Ads near the content may gain additional exposure and drive more traffic.
* What ad formats can be used? Certain ad creatives may provide greater value than other ads.
* What is the ad turnover rate? Advertisers tend to stay with a site that delivers traffic. A high turnover rate may indicate other problems.
* Have advertisers made any suggestions? Ask if any of their past advertisers made any suggestions or stated that they found any particular setup as being especially helpful.
* Is the traffic seasonal? Some sites have large shifts in traffic volume due to seasonal factors.

2. Viral Effect of Advertising:
Some ads go through click tracking systems which may prevent them from being indexed by search engines. This means that the only value of those particular links would come from direct traffic. Sometimes ads lead to additional exposure though.

3. Effect of Link Rentals on Search Relevancy:

Many links have a greater indirect value than direct value.

When someone links to your site it is seen by search engines as a vote of quality. The anchor text and other page elements such as the page title and headers may also help search engines further classify the link. On image links the image alt text plays the roll of the anchor text.

On the commercial web many links are bought and sold, and thus for search engines to remain relevant they must find ways to regulate link purchasing.

Some of the things you may want to look for when buying links to help maximize your ROI and minimize your risks:

* Are the links direct links? Links that go through an ad server usually do not help build your link popularity.
* Is the page on theme? On topic links from industry hubs are given significantly more weighting in clustering or community based algorithms such as Teoma's topic distillation and Google's Hilltop. If the site allows off topic links then it has a greater chance of having its link popularity blocked or devalued.
* How many links are on the page? If a page sells an unlimited number of ads then the outbound link popularity is split up many ways, and that also could look a bit unnatural to search engines. If there are hundreds of internal links on a page then each additional link will be getting an exceptionally small share of link popularity.
* What anchor text can I use? If you can use descriptive anchor text then the value of the link is greater since the link text helps search engines understand what your site is about.
* What is the cost difference between site wide and individual page links? Generally site wide links may drive significantly more direct traffic, but likely they do not provide much additional weight beyond a single link from the best page on the site.
* What is the PageRank of the page? Generally many people place too much value on PageRank, but a higher PageRank does equate to greater connectivity and slightly additional value.
* Who links to the page and to the site? If the page or site is well connected within your topical community then search engines will likely consider links from it as being far more important than links from pages which are not as well connected.

Summary:
To best determine the value of a link you need to consider both its direct and indirect effects. Generally it is best to buy on topic links since they provide both direct and indirect value.

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Don't Forget About Offline Advertising

A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign.You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the

e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:

-Place classified or full page ads in print publications. The print publications should be computer or internet related.

-Post flyers in stores. They could be computer stores, software stores, libraries etc.

-Buy mailing lists and send direct mail. You should make sure that all the people on the mailing list are internet users.

-Buy commercial time on T.V. They can be during shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Set up a deal with another business that targets internet users. Pay the business to insert your business ads in their product packages.

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Do co-op mailings with other businesses. They should also be targeting people with internet access.

-Give away free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only based online, you don't want to market to people that don't have access to the internet.

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Advertising Your Work From Home Internet Business With PPC Search Engines.

If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that’s what you are thinking you better keep working for someone else and forget about working from home with your own internet business.

I have been paying for traffic ever since I started my online business over 4 years ago and one of the best sources of targeted traffic is through pay per click search engines (PPC) or pay for placement search alternatives like Google adwords or Yahoo Sponsor Listings, formerly Overture.com .

Google adwords and Yahoo Sponsor Listings are the kings of pay per placement search engines. They are also the most expensive but you will get the most targeted traffic from them. If you cannot get a free listing in the top 10 on their main search results under the sponsored listings then you may want to consider pay per placement. Sponsored listings usually appear at the top above regular listings on Yahoo, and down the right side of the page at Google.

If Google and Yahoo are too rich for your liking then try some of the smaller PPC search engines like 7Search, Findwhat and or Kanoodle. I have put together a web page with links to these PPC search engines at the following web page.

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The key to good PPC advertising is to find cheap key words under .50 cents per click that will land you in the top 5 positions. There is no need to be number 1. A number 5 placement may cost you a few cents per click less and you will likely get the same traffic or in some cases even more than a number 1 spot. Try to pick as many key words as you can that are directly related to your product or service.

If you are advertising a work from home internet business try breaking down what I just typed. Work from home, home internet business, internet business, work from home business, home business. YOU GET THE PICTURE.

If you want to advertise a product like multivitamins try keywords like vitamins, supplements, vitamin supplements, health supplements, diet supplements, multivitamins. YOU GET THE PICTURE.

If you don’t have your own web site and only an affiliate link you may have to get a redirect URL from someone like http://tinyurl.com . Most of the PPC engines will not allow you to use an affiliate link. But you can get a tinyurl for free and have it re-direct to your affiliate link. If your affiliate program allows you to key code for testing purposes like SFI does then you can get several tinyurls and direct them to a different key code. That way you can actually test your PPC ad campaign to see which key words are working the best for you. This is important if you want to reduce your advertising dollars without sacrificing traffic to your web site. (We all want to do this right?)

PPC is only one advertising method that you should be taking advantage of, but it’s an important one so give it a try if you have not already. It may just change the way you do business and effect how much money you make with your work from home internet business.

Adwords, Affiliate Marketing And Cashing In On The Xmas Spend

The biggest Xmas spend online ever.

It stands to reason that each year more and more people get online. More of the people online begin using their credit cards to shop online and more of these shoppers realise the great convenience that shopping online offers. So they start to spend more on a wider variety of products and / or services.

So when Xmas comes around it makes more sense than ever to do the shopping online from the comfort of their home. They avoid the crowds, the traffic, stay in the warm, comparison shop, read online reviews and then get exactly what they want and get it cheaper too.

You can tap into this huge spending surge right now by utilizing Google Adwords and Affiliate schemes.

Things have changed at Google HQ when it comes to Adwords you can no longer link directly to an affiliate site.

You may now wonder how you can make any money with Adwords and affiliate schemes.

As it goes the change in policy at Adwords had zero effect on the most profitable affiliate promoters. In fact for the smart ones and even the not so smart ones it actually increased their profits!

How? well it's simple.

The smart affiliates didn't send their prospects directly to an affiliate site anyway. Instead they constructed their own site on which they presold the product or service they were promoting. By presell I mean they softly emphasised the benefits of the product, showed mouth-watering pictures, made comparisons to other similar products to emphasise the benefits of the product they were promoting. In essence they wrote a favourable, and what appeared to be an unbiased review.

You can do exactly the same. You don't need a full site just a single landing page will do. You could even have a page for each affiliate product you're promoting on the back of one of your existing sites.

The single biggest thing to keep in mind when you do this is that you must not go for the hard sell. Try to be unbiased and if there are bad points to the product you're promoting via Adwords be sure to mention them.

In fact I'd go so far as to say, make sure you list something you're not happy with.

I know that sounds nuts but it will give your review much more credibility than if you gushed overly enthusiastically about how great this product is.

Mention a bad point or a minor irritation but then be sure to follow with a major good point or qualify why exactly you didn't like this one feature.

What should you promote?

You need something either with a good conversion or a high commission. Preferably both. You also need to find low cost keywords and lots of them if possible. That goes for anything you promote really.

Consider what people will be buying this Xmas. What has the largest price tag but is still in high demand?

Ideally stay away from the obvious e.g. ipods, Xbox's etc there will be too much competition and so to high a click cost.

In conclusion the method of promotion mentioned above has served many people well and in fact resulted in, believe it or not, an annual six figure income for more than one lucky affiliate marketer.

Get your Adwords Xmas campaigns running now. Each day you hold of on starting your Xmas Adwords campaigns you loose money.

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10 Adsense Tips for Maximum Click Through Rates.

1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially Banners have a less of 0,5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.


2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them again having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside
your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay per Click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways is link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because search engine's algorithms are extremely clever and they will ban your listings.


7) Do not rely on one website. Yes you can make money with one website but try to make as more as possible.


8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.com .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here: http://www.google.com/webmasters/sitemaps

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find relevant ad in your page he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.


First the file must be saved with the appropriate name for example: Golf-Secrets.html if your article is about golf. So the webpage will be:
www.yoursitesname.com/Golf-Secrets.html

Second thing you must change is your title tag. For example:
Title Golf-Secrets article title


Third is the heading. The first sentence must have this heading:
12 Golf secrets


http://7sformula.com.owner of Home Business Discovery where you can find. a multitude of resources designed to achieve maximum home-business success.

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
What are these three tactics?
1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above do not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

http://7sformula.com.owner of Home Business Discovery where you can find a multitude of resources designed to achieve maximum home-business success.